City Forum

Tuesday, 4 April 2017 – 11:00am-12:30pm - Meeting Room 11 & 12 (Conference Room 3)
 
Moderated by David Eades, Anchor and Journalist, BBC World   
 
With a special thanks to longtime City Forum supporter Don Schumacher, Executive Director, National Association of Sports Commissions
 
 
City Forum is designed to address the needs and concerns of cities bidding for major international sporting events by bringing together bidding cities, national events organisers, sports commissions, host cities, local event organising committees, development authorities, and commercial delegates to share insight. The Forum’s aim is to simply help cities obtain and host world class sporting events the best way possible.
 
 
Legacy Planning and Successful Hosting Strategies
 
11:00-11:10 - WELCOME and INTRODUCTION 
 
David Eades, Journalist & Anchor, BBC World
 
11:10-11:30 LEGACY 1 – Mass participation events – prioritising your legacy
 
How can cities determine which event outcomes are the most important to their community, to their sporting partners, and to their stakeholders? And how can they best communicate what they hope to accomplish?
 
Jacob Larsen, Director, Danish Athletic Federation
 
11:30-11:50 LEGACY 2 – The truth about Legacy Planning
 
Cities are under increasing pressure to deliver on their legacy agendas. What structures and safeguards can be put in place to ensure that you are not making promises you can’t keep, when bidding to host events?
 
11-50-12:10 HOSTING STRATEGIES 1 – What are IFs looking for in a host city?
 
Technology, viewer and participant expectations, economics, the environment and even sports themselves are evolving and changing regularly, and sometimes dramatically. What are some of the key considerations for sports federations when they evaluate their requirements for a host city? 
 
Shiny Fang, Secretary General, UIPM, Modern Pentathlon Federation
Jeongkang SeoHead, Event Department, World Taekwondo Federation
 
12:10-12:30 HOSTING STRATEGIES 2 – Thinking creatively as an event host
 
Every city has its own character and culture, as well as its charm and challenges. How can a city best play to its strengths when bidding for and hosting events that are becoming larger and more complex with every passing year?
 
Michelle Collens, Senior Manager, Sport Hosting Vancouver, City of Vancouver, Office of the City Manager
 
12:30 CLOSE OF CONFERENCE
 
 
Highlights from City Forum 2016
 
 
Don Schumacher, CSEE, Executive Director of the National Association of Sports Commissions, said: “It is our hope that information sharing and industry best practices will work together to make the relationship between event and host city more of a partnership than a one-way street.”
 
Iain Edmondson, Head of Major Events, London & Partners, suggested that the financial bottom line should be of critical importance when bidding for an event. “No.1 on the list of criteria is return on investment and what it is worth from an economic point of view,” he said. 
 
 
The benefits and drawbacks of a finance-first approach when bidding for and hosting events were discussed during an engaging panel session on the topic of ‘Comparison: Government and Non-Government Hosting Models’. Devorah Blumberg, Manager of Major Events, New Zealand Major Events, set the tone for the City Forum session by stressing the importance of “context” and “economic sense”, adding that “international visitation is key to bid events”. 
 
Paul Bush, Director of Events at EventScotland, stressed the importance of transparency when bidding for major sporting events during an insightful session called ‘Evaluation Process: Knowing what to bid for, and when to say no’. Bush, part of the EventScotland team that helped land Glasgow the Commonwealth Games multi-sport event in 2014, said: “Bidding has to be transparent and rules of engagement have to be clear. Why are you bidding? It is important to have a strategy. Know your assets and build on them.” 
 
Meanwhile, City Forum attendees were told by Mike Laflin, CEO of Sportcal, a SportAccord Convention Principal Media Partner, that cities should not solely focus on the economic impact of hosting sporting events. Speaking in a session entitled ‘The Current State of Affairs’ Laflin, citing Sportcal’s Global Sports Impact Project 2015, said: “Media impact, sporting impact, sponsorship impact, social impact – the combination of all these gave birth to the Global Sports Impact Project.